Social Media Ads Management (Facebook, Instagram)
Facebook and Instagram Ads: dynamic retargeting, Catalog Sales, Direct Ads, Facebook Leads, and Instagram Leads. Full-cycle Meta Ads management.
Описание
Social Media Ads agency for your e-commerce business
Including dynamic retargeting, Catalog Sales, ads for messages in Facebook Messenger, Instagram Direct, WhatsApp, as well as Facebook Leads and Instagram Leads with automatic submission of inquiries to your email and Google Spreadsheet — we’ve combined all these features into a single service.
We have been running English-language ad campaigns for the European and US markets since 2017. Our expertise spans with local languages Poland (since 2018), Moldova, Romania, Germany, and Spain (since 2019), Greece, Lithuania, and France (since 2020), as well as Italy, Croatia, Czech Republic, Slovenia, Austria, and Switzerland (since 2022).
We set up and optimize ads in English, Polish, Romanian, Spanish, German, Italian, Greek, Lithuanian, Croatian, Slovenian, French, Danish, Swedish, and Turkish. Handled campaigns for 12+ countries for a single e-commerce business and 17+ countries for e-commercestore in Eurupe businesses simultaneously.
Our marketers are certified specialists Facebook and Instagram Ads.
Order monthly ads management for Facebook and Instagram
Including optimization for Google Shopping and Performance Max:
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We manage the ad campaigns your business needs
Retargeting, dynamic retargeting, conversion and catalog ads, lead generation, message ads, and Facebook follower ads. No need to pay extra for the launch — we handle everything within a single budget.
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We segment ad groups on Facebook and Instagram
We adjust bid strategies for better profitability, disable unprofitable placements, separate Instagram and Instagram Stories from Facebook placements, and scale effective ad groups..
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We monitor the moderation of ads and products
We identify ads and products that fail moderation, file appeals with Meta support, and address product issues (low-quality images, backgrounds, or description problems) by preparing a list of fixes..
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We optimize bids and budgets
Based on the performance of ad campaigns, we adjust by devices, locations, placements, campaign types, and reallocate budgets between campaigns.
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We respond to business needs
When setting up from scratch, we launch all priority ad campaigns in the first month and expand as needed without additional charges.
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We provide reports and tax documents
Including analysis of results and completed tasks. We create a detailed plan for the next period. Available in euros, krones, zlotys, and all other European currencies.
Paul Behnen
Highly responsive, communicative, and easy to work with. I look forward to building a strong relationship with Mykola and Marketing Link team and achieving great results together.
Parker Lancaster
Our business has experienced tremendous growth, and I highly recommend Marketing Link. They’ve done an outstanding job for us and have proven to be an excellent partner for our business.
George Kidze
Within a few months, we reduced CPAand doubled our ad budget. With Marketing Link, our ROI from Google Ads leads increased by 4.5 times.
Advantages of Working with Us on Social Media Ads
You pay the advertising budget separately, directly to Meta. We work only from your ad account. If you don’t have one, we’ll create it, make you the full admin.
We build long-term relationships with our clients, which allows us to offer bonuses, such as additional setups for Google Analytics 4, Meta Pixel, Meta Business Manager, extra events in Pixel, or even campaign setups without extra charges (all included in the support fee), even in the first month of cooperation. For e-commerce advertising, we focus on the ROAS metric.
We test key strategies: retargeting, LookALike ads, competitor targeting, and ads for audiences with multiple levels of segmentation. We keep only the most effective ones.
The cost is the same whether you use one or two channels, as Facebook and Instagram share a unified ad account. Our goal is to ensure cost-effective advertising: for instance, Instagram Stories often show fluctuating performance. During periods of underperformance, we disable ads, and when they perform well, we reallocate the budget for maximum efficiency.
Bonus setups (checks) during the first week:
Google Analytics 4, Meta Pixel events
Meta Ads integrations, retargeting audiences
Meta Product feed, required feed integrations
Displaying products in Facebook and Instagram Business Page catalog
In Google Analytics 4, we provide full setups, including goals for phone/email clicks or copies, goals for widgets, enhanced e-commerce, traffic filtering from payment systems, remarketing audience imports, and abandoned cart audience creation.
All our marketers are full-time in-house specialists with fixed schedules, signed NDAs, work from 5 different countries.
Consistent pricing for services, regardless of the payment method. We accept payments via:
Credit/Debit Card
No extra fees or commissions. Payments accepted in euros, krones, or zlotys, including corporate card payments.Bank Transfer
SEPA Direct Debit, Euro bank transfers, Instant transfers, SOFORT. We partner with Bancontact, EPS, giropay, iDEAL, Przelewy24, and Sofort.Payment Systems
Stripe, PayPal Business, Google Square, Wise Business, Payoneer, and others.How Else Can We Help?
- We manage media and video ads on YouTube for cold audiences (audiences, topics, keywords, lookalike audiences, and audiences similar to your competitors').
- We support local service advertising in Google My Business and Local Service Ads.
- We create dashboards in Google Looker Studio (formerly Google Data Studio).
- We launch a large number of ad campaigns—up to 20 or more—and have the capacity to scale further.
- We conduct marketing audits of your competitors, analyzing their traffic sources and strengths to identify ideas you can use for your business.
- We help expand category structures, gather in-demand keywords, distribute them to filters, compare them with your site's current setup, and recommend implementing new ones.
- We focus on product models, creating search ads for specific models, and removing individual items from Google Standard Shopping/Performance Max (typically, we focus more on categories and filters).
- We provide recommendations to improve content for better landing page quality, which impacts cost-per-click and ROAS (in standard support, we focus on quality through SKAG strategies and ad optimization; in this case, we work with landing page content).
The cost of additional services is negotiated individually.
Submit a request, and we’ll help you improve your sales from social media ads
Submit a request, and we'll provide a free audit of your Cartum Meta Ads campaigns within two business days after gaining access to analytics, pixel, meta ads account. This includes analyzing competitors' traffic and generating ideas to improve your traffic. We're always happy to share new ideas and collaborate effectively. Mykola Lukashuk and the Marketing Link team.
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