Cartum and Base (BaseLinker) Integration: New Opportunities for Your Online Store

Selling through multiple channels and feeling overwhelmed? Cartum’s integration with Base brings everything together — products, orders and fulfilment — in one clear view. See how you can automate your shop and connect to over 1,300 tools in just a few clicks.

Cartum has introduced an integration with the globally renowned SaaS platform Base, offering new advantages for online store owners on our platform. From now on, Cartum clients can access more than 1,300 Base integrations and a wide range of additional service tools. Let’s explore the functionality of Base and the benefits it offers to Cartum users.

What is Base?

Base is a global omnichannel solution for online stores that covers key e-commerce processes. The platform is trusted by over 30,000 sellers who manage around 85 million products across 180 countries worldwide. It helps businesses scale and manage their sales by providing:

• access to more than 300 marketplaces;

• product listing through an AI-based PIM system;

• automated order processing from multiple channels;

• invoice creation;

• inventory management through its proprietary WMS system;

• integration of online stores or ERPs with over 1,300 platforms and services, including real-time data synchronisation.

All processes are streamlined within a single environment, making business management simpler, automating workflows, and reducing operational costs.

The system is suitable for small, medium, and large businesses, supporting both retail and wholesale operations. Its flexible pricing model is based on the number of orders processed per month — a pay-as-you-go approach with no long-term commitments. For instance, processing 500 orders costs $114 per month, while 1,000 orders cost $209. For companies handling more than 5,000 orders monthly, pricing is arranged individually. A 14-day free trial is available across all plans, allowing users to explore the platform's features. Moreover, Base offers a free plan for new sellers — covering up to 100 orders per month.

How the Cartum and Base Integration Works

The integration between Cartum and Base expands the capabilities of your online store, providing a positive impact on sales. With this integration, you can export all your products and orders from your website to the Base system. Product information is synchronised between the two systems. This means that whenever a new product appears in your online store, it is automatically added to Base — and likewise, new products from Base are uploaded to your store. Additionally, you can transfer product and order data to more than 1,300 other systems. The integration with Base is available to Cartum clients on Pro plans and above, as it is implemented via API.

Benefits of Base

Fast and Easy Integrations

With Base, there is no need to configure individual services manually. All integrations have already been implemented by the system’s developers. Users simply need to find the desired service, add it to their account, and fill in the required information. As a result, setting up integrations takes only a few minutes.

Consolidated Sales Management

All orders from different sales channels are collected within Base, enabling managers to process them efficiently. For instance, they can generate invoices, create shipments, and track their statuses.

Multichannel Sales

One of Base’s key features is access to hundreds of marketplaces, including global giants like Amazon, eBay, and Etsy. The platform’s built-in integrations allow sellers to list their products on multiple marketplaces simultaneously and manage all orders from a single interface.

Process Automation

Base relieves online store managers from many routine tasks. Users can set up various automation scenarios that trigger actions based on customer behaviour. For example, the system can automatically update order statuses, generate documents, and send notifications to customers.

Inventory and Product Management

Base simplifies store administration by offering convenient tools for managing products. Users can edit their online store catalogue, automatically create listings on marketplaces, update product information in bulk, adjust prices, and import/export items. Many of these tasks can be performed using the built-in AI-based tool. The system also includes warehouse management functions. It synchronises stock data across multiple warehouses, ensuring accurate information about product availability for both customers and store managers.

Base Integrations

The integrations available within the system deserve special attention. Base offers quick access to a wide range of services. Users have access to more than 1,300 integrations, all included in the platform’s pricing — there is no need to purchase them separately. These integrations cover:

• marketplaces;

• delivery services;

• accounting systems;

• fulfilment providers;

• SMS marketing services and more;

• B2B connections with wholesalers and distributors.

All users need to do is select the desired integrations from the list, add them to their account, and follow a simple setup guide. We are confident that every entrepreneur will find valuable services to support their business. Here are some key integrations that may be of particular interest.

Marketplaces

Easily list your products on the world’s leading marketplaces. Base offers integrations with both popular local platforms, such as those in Poland, and major international marketplaces:

• Allegro;

• Ceneo;

• Empik;

• Amazon;

• Walmart;

• eBay;

• Etsy;

• eMag;

• Zalando;

• Kaufland and many more.

Delivery Services

When selling in foreign markets, it is crucial to integrate with local delivery services popular among customers. Base makes this simple — you can generate and print shipping labels, track orders, and synchronise this information with your store. Available delivery service integrations include:

• InPost;

• DPD;

• Poczta Polska;

• GLS;

• UPS;

• DHL;

• FedEx and others.

Accounting Systems

These integrations allow you to collect order data and generate the necessary trade documents in compliance with local regulations. Examples of available integrations include:

• inFakt;

• Fakturownia;

• oblio;

• SmartBill and others.

To view the full list of available services, please follow the provided link.

Have any questions? Feel free to leave them in the comments or contact our support chat — we will be happy to assist you!