The fastest way to get more orders from your website
Launch Google Shopping campaigns for your products on your Cartum website — quickly and without hiring additional specialists.
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Over
8 years
of Google Shopping expertise
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Over
7,000
Cartum stores sell through Google Shopping
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Over
100,000
orders are generated through Google Shopping by Cartum websites every month
Unlock the full potential of Google's tools to grow your business!
Google Shopping helps you promote your products across multiple Google channels:
Reach high-intent customers who are already searching for your products
Promote your products on YouTube
Your products in the Shopping tab
Show your products in Google Images search results
Reach nearby customers with ads on Google Maps
Reconnect with potential customers through remarketing across Google's partner websites and apps
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questionI've never set up online advertising before. Can I launch Google Shopping myself without hiring a specialist?
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Absolutely 🙌 We've made the technical side as simple as possible at Cartum. You already have everything you need to launch Google Shopping on your own.
Cartum provides everything you need to launch Google Shopping campaigns quickly and easily
We've done everything needed to help your website perform at its best in Google Shopping
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01
Easy product feed generation
Cartum adds your selected products to the feed and generates a continuously updated product feed URL. You simply submit it to Google Merchant Center, and Google automatically retrieves your latest prices and stock availability from your website.
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02
Easy analytics setup
You can connect analytics without any technical expertise. Cartum already includes the essential setup, so once your website is connected, Google can track customer behaviour and optimise your campaigns.
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03
Google compliance
We've taken care of Google's core technical requirements: your website loads quickly, is mobile-friendly, and is secured with an SSL certificate. This gives you a solid foundation, allowing you to focus on your products and sales.
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04
Product review feeds
These feeds allow customer review ratings to appear in your product listings and make your products more visible in Google Search results.
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questionWhy is it better to sell through Google Shopping on your own website instead of simply listing your products on a marketplace?
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It's simple 😉
On your own website, you don't pay marketplace commissions — just a fixed platform subscription and your advertising costs.
Over time, your advertising becomes more cost-effective thanks to Google's smart algorithms.
You'll also be building your own brand instead of helping build a marketplace's brand. 🤝
Migrate your website to Cartum without losing your Google Shopping performance
Switching platforms doesn't have to mean losing your sales momentum. Cartum's migration process is designed to preserve your campaign history:
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No traffic loss
We preserve your existing product URLs, so Google continues to recognise them and your accumulated performance data remains intact.
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Less manual work
All product descriptions, specifications, and prices are transferred automatically, so there's no need to rebuild your catalogue from scratch.
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Smooth migration
You only need to update the product feed URL in Google Merchant Center once your new website is fully ready.
What merchants and PPC specialists say about Google Shopping
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Turboweb31 August 2026Our agency has been promoting online stores on Cartum for 7 years and has implemented Google Shopping for more than 300 projects during that time. Some of our clients previously sold on marketplaces, which allows us to compare advertising performance across both platforms. Based on our experience, after switching to Cartum, most of them saw a higher conversion rate from Google Shopping traffic to orders. We believe this is supported by fast website performance, a modern look and feel, and a convenient checkout process. All of these factors help build greater trust among customers and have a positive impact on conversion rates. -
marketing.link12 August 2026Working with Google Shopping and Performance Max on Cartum is a real pleasure. In 10 years and across more than 440 stores, I can’t recall a single issue with the product feed — everything works out of the box in all languages. We use the feed not only for advertising but also for SEO, including free product listings on Google Shopping. I especially appreciate that the Cartum team keeps up with updates to Google’s specifications and implements even those attributes that are still recommended rather than required. Thanks to this, we don’t have to create workarounds or additional rules to transform the feed. -
К211 August 2026The Cartum platform is very convenient not only for creating an online store, but also for setting up and quickly launching advertising campaigns. Cartum’s marketing tools are something I particularly appreciate. All you need to do is enter the IDs of your advertising services, and the website is ready for advertising and analytics. The Google Shopping feed is generated quickly and includes all the necessary attributes for effective advertising. One especially valuable feature is the ability to enable Product Ratings in Google Merchant Center, allowing product ratings to be displayed directly in ads. Thank you to the Cartum team for providing such a reliable and user-friendly service. -
Mnews Agency10 August 2026Launching Google Shopping on Cartum is straightforward thanks to the platform’s strong technical foundation. Built-in analytics, Google Ads tags, and the product feed with all the required attributes work seamlessly out of the box, while Google Tag Manager provides a convenient option for custom tracking setups.
Another major advantage for PPC specialists is how simple it is to work with product and store reviews. Cartum allows you to generate a review feed for Google Merchant Center in just one click, including all the necessary product identifiers such as GTIN and MPN.
This makes it easy to display product ratings and star reviews in Shopping ads, helping improve CTR and the overall performance of our clients’ advertising campaigns.
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questionDo you guarantee approval for Google Shopping after launching my website?
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We ensure your website is 100% technically ready for Google Shopping ✅ Everything required by Google is already in place. However, Google is responsible for reviewing your products and content — we have no influence over the approval process. We've also prepared a comprehensive Google Shopping setup guide that walks you through every step, helping you prepare your website correctly and get it ready for Google's review.
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FAQs
Can I migrate my website to Cartum and keep my existing advertising campaigns?
Yes, it's entirely possible. The key is to preserve your URL structure and product SKUs in the new feed so they match the previous ones. Our trusted partners have extensive experience with migrations like these, helping ensure a smooth transition while preserving your campaign optimisation history and performance.
Does my website require any additional setup before launching Google Shopping campaigns?
Cartum websites on the Standard plan and above include everything you need to launch Google Shopping campaigns quickly and easily. To appear in your product feed—and consequently in Google Shopping ads — your products must meet Google's requirements and include all mandatory attributes. You'll also need to provide relevant business information and customer policy details on your website to successfully pass Google's review.
Is Cartum suitable for Performance Max campaigns?
Yes, it's an excellent fit. Performance Max performs best with a rich, high-quality product feed. Cartum sends Google all the essential product attributes, including titles, up-to-date prices, availability, images, discounts, and more. Google's smart algorithms use this data to maximise your conversions and sales.
Does Cartum manage Google Shopping campaigns?
Cartum provides the right technical foundation by automatically generating a high-quality product feed and keeping prices and stock availability up to date. While we don't manage advertising campaigns ourselves, we've prepared detailed step-by-step guides so you can launch them independently. If you prefer, you can also entrust your website promotion to one of our trusted partners.
Are products uploaded to Cartum automatically added to Google Ads?
No. Products added to your website are not automatically advertised. You stay in full control of which products are included in your Google Shopping campaigns. To include selected products in your product feed, simply mark them in the admin panel (individually or in bulk via import) and complete the required product information. Our Google Shopping setup guide explains the entire process and helps you prepare your products to meet Google's requirements.
Launch your website on Cartum and launch Google Shopping campaigns quickly and easily
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