Maksym Selishchev

Studying the target audience helps you to find out what is important for your users. Our article tells how to determine your target audience and form a buyer portrait.

The logo is one of the first things a visitor to an online store sees. It affects the perception of the site, forms the first impressions, and helps to stand out from competitors, generate customer loyalty and increase the recognition of the project. This article will tell you how to choose the best logotype for your online store and create it yourself.

In e-commerce, the struggle between online stores never subsides. Entrepreneurs are constantly competing with each other for traffic and customers because this is how you can build a successful business. To win in this struggle, you need to know your opponents well, their strengths and weaknesses. Competitor analysis will help you get this information and then use it for your development.

Selling through multiple channels and feeling overwhelmed? Cartum’s integration with Base brings everything together — products, orders and fulfilment — in one clear view. See how you can automate your shop and connect to over 1,300 tools in just a few clicks.

Spring 2025 is full of events dedicated to e-commerce and the development of online trade. The Cartum team plans to attend the most interesting conferences in Europe and bring back plenty of valuable insights to share with you!

A successful shop name will help your brand be recognizable and gain more loyal customers.  According to Tony Hale, 55% of visitors to a website will leave after 15 seconds. The only thing they will have time to read is the name, so it needs to be memorable and, at the same time, associated with something positive.

We explain how Cartum differs from other solutions and what advantages we offer.

We selected four of the best tools for promoting an online store and talked about their advantages and disadvantages.

A photo stock is a site where photographers and designers upload author content. On free photo stocks, the content is designed for general use for almost any purpose, including commercials. In the following article, we will tell you about the best free photo stocks, their advantages and their disadvantages.