Analytics

In e-commerce, the struggle between online stores never subsides. Entrepreneurs are constantly competing with each other for traffic and customers because this is how you can build a successful business. To win in this struggle, you need to know your opponents well, their strengths and weaknesses. Competitor analysis will help you get this information and then use it for your development.

This article will provide information on analytics services, their functionalities, and the advantages they offer.

Merchandise margin is a fundamental concept in trade. Sometimes the margin is confused with the markup or incorrectly calculated, which can lead to losses. In this article, we are going to tell you what the margin is, how to calculate it, and give you advice on how to increase it.

The effectiveness of advertising can be estimated in different ways — by the number of conversions to the website, cost per click, and many other indicators from analytics. But the supreme objective of any promotion is profit. Therefore, it is necessary to calculate it to evaluate the effectiveness of advertising. We explained which indicators are used to estimate the effectiveness of advertising in this article.