Reviews and tools

Pop-up windows are one of the most popular marketing tools in e-commerce. In this article, we will explain in detail what pop-up windows are, how to make them effective and what services exist for this purpose.

When you actively promote your online shop via advertising channels, it is essential to understand their effectiveness to avoid wasting resources. Google Analytics and other analytics services provide some data on traffic, but it is not always possible to objectively evaluate the usefulness of promotion channels. UTM tags are designed to help with that. This article will explain what UTM tags are, why they are needed and how to use them.

A photo stock is a site where photographers and designers upload author content. On free photo stocks, the content is designed for general use for almost any purpose, including commercials. In the following article, we will tell you about the best free photo stocks, their advantages and their disadvantages.

Banners in e-commerce are used everywhere: in advertising, mailing lists, and website. They play an essential role in attracting and informing customers. In this article, we will tell you how to make a banner for the online store on your own if you do not have skills in design.