Why customers choose Cartum

We explain how Cartum differs from other solutions and what advantages we offer.

Online store owners are seeking a quality and straightforward solution that allows them to run their business without unnecessary complications and scale efficiently. Cartum meets these needs—evidenced by over 10,000 customers from various European countries, including Ukraine, Moldova, Romania, Bulgaria, Croatia, Italy, and Lithuania. In this article, we will explain why entrepreneurs choose Cartum.

What is Cartum?

Cartum is a cloud platform for creating online stores. We offer a ready-made universal solution for launching online sales. By building your online store on our platform, you'll get everything you need for your site's successful operation—features, design, integrations, and more. There’s no need for development or long wait times. You will have immediate access to your site after submitting your application, and all you need to do is configure and populate it.

We strive to ensure that Cartum customers focus on their business rather than dealing with technical issues. That's why we have implemented an approach that requires no programming skills and minimizes user involvement in the technical aspects of the site. Our specialists handle all updates, hosting, security against attacks, and other critical tasks that can be complex and time-consuming for the average user. All of this is included in our pricing plans — Cartum operates on a subscription model starting at just €7 per month.

Cartum Features

We are constantly improving our product, which allows Cartum to regularly introduce new features. All capabilities are described in the corresponding section on the platform's website. Here, we will highlight key features essential for a successful online store.

Wide Selection of Designs

Cartum customers have access to a gallery of designs featuring over 200 modern templates created by our professional designers. There are no paid options, and you won't need to purchase designs separately. You can choose any template and modify it at any time if needed. Additionally, we offer a design editor that allows you to bring your brand vision to life. With this tool, you can customize your chosen template easily. We’ve made the editor user-friendly, so even someone without design experience can use it effectively.

User-Friendly Admin Panel and Product Management

We understand that online store owners and managers spend a significant amount of time in the site's admin panel. We have ensured that this work is convenient. The admin panel features a logical and concise structure, with all settings organized in one place and divided into sections, such as marketing, analytics, orders, products, and more.

We have placed special emphasis on product management. Cartum supports online stores with a wide range of product quantities. Whether you have a hundred products or tens of thousands, managing them will still be convenient. You can upload products with all relevant information, create unique attributes, and set filters, as well as quickly adjust quantities and prices.

Integrations with Top Services

Integrations are the best way to expand your online store's capabilities, benefiting both you and your customers. Some integrations are essential for the operation of an online store today, such as those with delivery services, online payment processors, analytics, and marketing tools. You can connect your site to almost any popular service. Some integrations have been implemented by our specialists, while others come from the service providers themselves. Additionally, you can access thousands of integrations through connectors and APIs.

Features for International Sales

We actively support online stores that want to engage in international trade. Our platform provides all the necessary features for this, including multilingual support, multi-currency options, and integrations with international payment and delivery services, among others. Customers don’t need to create a separate website—many combine sales across multiple foreign markets on a single platform.

Cartum B2B

Cartum B2B is a platform for creating wholesale online stores. You can establish a B2B portal and serve different customer groups by providing them with a convenient service. Our product helps automate a range of routine processes, improve communication with clients, and free up managers' time to focus on other tasks. You can learn more about the capabilities of Cartum B2B in our article.

Prepared for Promotion

An online store on Cartum is suitable for promotion through various sales channels.

1. SEO. Our specialists designed the site according to search engine recommendations and organic promotion experts. This means you won’t need to handle technical adjustments and can start optimizing for search engines right away.
2. Google Shopping. In just a few clicks, you can create a product feed that meets Google's requirements and start using one of the best sales channels online.
3. Facebook and Instagram. Create product feeds for social media in the admin panel and set up dynamic remarketing.
4. Marketplaces and Price Aggregators. You can download products from your site to popular Ukrainian platforms to generate additional sales.

Mobile Version

For several years, there has been a trend in e-commerce toward enhancing the mobile version of websites. Most online store customers browse products and place orders using smartphones, so it's essential for the mobile version of the site to be exceptional. We have updated the mobile version of customer sites, making it more modern and faster. Importantly, the mobile version on Cartum is configured separately from the desktop version, ensuring a better user experience for smartphone users.

Technical Support Service

We have established a technical support service that helps clients resolve issues related to their websites through an online chat. You can reach out to support specialists for various inquiries—whether you’re unsure how to set something up on the site or need assistance with the technical implementation of your ideas. Support is completely free and included in the subscription cost.

**Why Choose Cartum Over Traditional CMS**

Most popular CMS platforms for online stores, like WooCommerce or OpenCart, operate on a modular basis. Users start with a basic version of the site and add new features through modules, such as product catalog filters or site search. This approach offers site owners a lot of flexibility to implement almost any task. However, it is technically complex and costly. Users often need to hire a developer, pay for website support, and purchase additional modules, which can also be expensive. With Cartum, these issues are eliminated—our platform's specialists handle all technical aspects, allowing clients to focus solely on their business.

However, this is not the only reason users migrate from CMS to Cartum. We surveyed our clients who previously used OpenCart and learned about their reasons for migrating. Here are the five main reasons why entrepreneurs are moving away from CMS and choosing Cartum:

• Dependence on programmers;
• High maintenance costs;
• Complexity of updates;
• Lack of technical support;
• Lengthy development processes.

Cartum: More Than Just a Website Creation Platform

In our work, we don’t limit ourselves to providing just a tool for building websites. We aim to create an ecosystem where you can find everything you need to run your business. Cartum has a vast network of partners among marketing agencies and promotion specialists who are well-acquainted with our product and have established themselves as professionals achieving outstanding results. For your convenience, we have gathered their offerings in one place on our website, where you can explore the types of services available, their pricing, and get in touch to discuss potential collaboration.

We also put considerable effort into creating valuable content for you. In our blog, you’ll find articles with tips, case studies, platform features, instructions, and much more. Our content is useful for both beginner sellers and experienced merchants.

Conclusion

With Cartum, you will have everything you need to achieve success. We have developed a product that addresses all the needs of entrepreneurs and helps them grow their businesses. See for yourself—submit an application and receive a 7-day free trial of the platform!