Maksym Selishchev

When you actively promote your online shop via advertising channels, it is essential to understand their effectiveness to avoid wasting resources. Google Analytics and other analytics services provide some data on traffic, but it is not always possible to objectively evaluate the usefulness of promotion channels. UTM tags are designed to help with that. This article will explain what UTM tags are, why they are needed and how to use them.

In e-commerce, the struggle between online stores never subsides. Entrepreneurs are constantly competing with each other for traffic and customers because this is how you can build a successful business. To win in this struggle, you need to know your opponents well, their strengths and weaknesses. Competitor analysis will help you get this information and then use it for your development.

The article explained what a business plan is and why it is important to draw it up if you are planning to open an online store. We also described the general structure of a business plan and examined the mistakes that entrepreneurs often make when creating a document.

Cartum has created a B2B module that helps online stores to update wholesaling processes and make them as comfortable as retail. This article covers the advantages of the B2B module, who can use it, and what mistakes you should avoid.

Cartum has created a guide to help you start an online store from scratch and not miss important steps.

Choosing a good name for an online store is difficult and can take a lot of time. We have written an article that will simplify your choice.

We selected four of the best tools for promoting an online store and talked about their advantages and disadvantages.

All entrepreneurs working in the trade sphere ask a question about how to increase sales. There is no universal algorithm for increasing sales, but you can find many ways that can help. In this article, we will tell you how to increase sales.

You don’t need an office or a full team to start a business. In fact, you can launch one right from home. Wondering how? This article walks you through five practical home business ideas you can start online.