What are the best products to sell online in 2025

Choosing a niche is one of the first key steps when starting an online store. This article explains why it’s important to focus on this aspect and what factors to consider when selecting a niche for e-commerce. We’ve also compiled a list of products that are best to launch on the market right now.

Before launching your online store, it’s essential to decide what you’ll be selling. This step will shape the future of your business: potential profits, growth rate, product range expansion, and other aspects that influence business development. In this article, we’ll explore profitable products for e-commerce and discuss what to consider when choosing a niche for your online store.

Top 10 popular products for an online store

We analyzed research data, Google Trends, and leading marketplaces to compile a list of products that are best suited for launching a business this year.

1. Athletic apparel. According to Statista, clothing ranked as one of the most popular product categories for online shopping in 2024, with athletic wear being particularly in demand. Google Trends data confirms this: people worldwide actively search for items like sportsuits, hoodies, sweatshirts, tops, leggings and others throughout the year.

2. Home goods. Home products are also among the most sought-after items, as creating a comfortable living space is always a relevant topic. Consumers show interest in a wide range of items in this niche, from furniture to more compact and affordable options like sleep and relaxation products, including pillows or blankets.

3. Small kitchen appliances. This niche is one of the most stable. Products that make cooking easier have been trending for several years. Items like microwaves, blenders, multicookers, and grills are especially popular among online shoppers.

4. Cosmetics. Care products fall into the category of everyday essentials that people will purchase regardless of circumstances. However, Google Trends shows that online shoppers are not just interested in "basic" daily items like shampoo, toothpaste, or hand cream. Decorative cosmetics, such as mascara, powder, lipstick, and similar products, are also trending.

5. Tools and Repair Products. According to data from the world’s largest marketplace, Amazon, this category consistently ranks among the bestsellers. With the growing popularity of the DIY (Do It Yourself) culture, the demand for home tools is likely to remain strong in the future.

6. Smartphones. The electronics niche is the most profitable sector in e-commerce. Projections estimate that by 2025, global online consumers will spend $922.5 billion on products in this category. Smartphones hold a special place in electronics as they are one of the most essential items. Shoppers actively search for phones across various price ranges, from the latest iPhone models to more affordable options like the Xiaomi Redmi Note series.

7. Smartphone Accessories. Gadget accessories rank next among top product categories. Among all accessories, Bluetooth earphones and wireless chargers are the most in-demand items.

8. Pet products. Pets are considered part of the family, so it’s no surprise that this category is one of the most popular. Consumers are interested in a variety of pet supplies — from food and hygiene products to toys and bedding for their companions.

9. Fitness and sports equipment. In recent years, interest in health and wellness has been growing. This trend is driven by various factors, from social media influences to the aftereffects of the COVID-19 pandemic. As a result, fitness products have become another top category. Consumers actively buy affordable items for home workouts, such as yoga mats, dumbbells, jump ropes, and similar equipment.

10. Jewelry. The popularity of jewelry has remained strong for years. Earrings, rings, and bracelets are the most sought-after items, with demand staying high regardless of the season. These products are equally popular in the summer months and in December, before the holiday season.

We’ve highlighted not just trendy products but those that maintain consistent interest over time. However, the market is constantly evolving, and it’s essential to keep an eye on trends. Carefully research your chosen niche and analyze the demand dynamics for the products you plan to sell.

Why it's important to clearly define your niche

The most important asset of any business is its target audience. Choosing the right niche and focusing on developing it will earn you the trust of customers and, in the future, help you scale successfully.

For example, imagine you have a store specializing in film photography: vintage cameras, rare lenses, and old camera cases. But at some point, you decide to start selling modern digital equipment to attract a wider audience and increase your average transaction. You might succeed, but let's take a closer look at this strategy.

If you originally had a unique store with a focus on film cameras, then after adding modern gadgets like instant print cameras, the atmosphere of your store will gradually lose its charm. When your store feels special and beloved, it's essential to keep the audience's preferences in mind when scaling. Don’t mix customers who want quick, memorable photos with those who are passionate about reviving film photography. The latter group will eventually stop returning to your store.

A successful strategy for this niche is to become a top seller in a narrow focus. Work on curating an interesting and high-quality assortment, and target ads to people specifically interested in this type of photography. Over time, your brand will become associated with film photography, and people will recommend your store as a specialized, professional one.

However, this approach doesn’t apply to every niche. If you sell clothing, focusing only on jeans is likely to be ineffective. If your audience likes the quality of your products, they will want to buy other items from you. In that case, expanding your product range will be a great idea. Research your customers and the nuances of your niche to ensure you develop your business correctly.

What product features are important to consider

When choosing a product group for your store, take your time to think it over. It’s important to consider both your personal interest and market metrics, such as profit margins and product demand. Here are a few useful tips for those planning to open an online store in 2025.

1. Cross-Sell. For example, if you’re selling smartphones, when a customer adds one to their cart, they get an offer to purchase a case, screen protector, or charging cable as well. Cross-selling is a great way to increase the average order value. These small items are relevant for new gadget owners and convenient to purchase immediately without extra effort.

2. Passionate audience. For example, pet owners might spend much more on their pets than on themselves. These customers will always buy food, treats, interesting toys, leashes, and accessories to make their pets' lives more comfortable. And you’ll always be there to offer them the products they need.

3. Hard-to-find products locally. If you run an online store selling coffee makers, there’s no point in starting to sell coffee as well. Your customers will search for it at a local café, where they can smell the beans or even try the drink, comparing different varieties. However, it’s not easy to find a stovetop espresso maker for induction cooktops in local stores, so products like these will be searched for more frequently online.

4. Affordable price. In the beginning, it’s better not to focus on expensive products, as they require significant investment. This can be risky, especially if you don’t have a large starting capital or experience. If you plan to sell jewelry, it’s better to start with affordable and optimal options for your store. A good idea is to offer customers the option of installment payments.

Conclusion

Now you have a rough list of potential categories for your future business. When you choose products for your online store, it’s important to consider many factors: price, demand, profit margins, target audience. We recommend taking your time and thoroughly researching the niche you're interested in. Visualize your customer, study their journey from need to purchase, and keep an eye on market trends. Once you’ve settled on a product group, you can start working on building a convenient and reliable website for your online store.